It is important for each part of The University of Arizona to help build our reputation as Arizona’s world-class university. Through thousands of web pages, collectively we are creating important impressions about this University. It is critical, therefore, that our web pages present a consistent and strong image across the entire site.
In order to clearly identify all UA websites as part of University, all Level One and Level Two UA websites are required to use an approved banner at the top of each page. What follows are specific policies for each area of the University. Please note that these policies are in addition to the existing Required Website Standards.
Level One Websites
This includes websites for colleges and schools, non-academic departments and service units. Level One websites include but are not limited to: Administration, Enrollment Management, Human Resources, Student Union and all UA museums. Complete list of Level One Websites For colleges, the banner should be used on all pages that are part of the overall college domain.
Level Two Websites
These include websites for all academic departments, research institutes, centers and bureaus, service and administrative units. Also included are UA committees, organizations and official student organizations.
Research Centers and Departments & Colleges
Exceptions
The following will not be required to use the UA Web banners:
The University of Arizona home pages
Course specific information such as curriculum, syllabi, faculty bios and CVs
Web-based applications and intranet sites – (examples: Webmail, Student Link, Employee Link, ArizonaMed)
Personal home pages
Student clubs that are not officially recognized student organizations
If existing partnerships or collaborations with other universities or outside organizations could be compromised or diminished by UA branding, or if this policy conflicts with existing branding policies, please contact Glenn McCreedy in the Office of External Relations to discuss options. (520) 621.6461
Support
UA Web Banner Technical Requirements
The UA Web banner is comprised of two components and one option
UA logo approved for Web (the A-Line logo)
One of six banner color options
Optional- navigational links for the department
The UA Web logo:
The UA Web logo (A-Line logo) must be positioned within the area that’s left of center on the banner bar so that the right end of the logo does not cross the mid point of the banner width.
The UA Web logo (A-Line logo) must be clickable and link to the UA homepage (www.arizona.edu).
The UA Web logo (A-Line logo) must be the official one set by The University of Arizona Brand Identity Program in the Office of External Relations.
The UA Web logo (A-Line logo) must include alt text reading, “The University of Arizona”
The Color Bar:
The color bar must be the top-most element of the web page.
The color bar must extend across the width of the content on the Web page, regardless of the screen resolution.
The color bar must be in one of the (6) color options.
The height of the color bar must be 42 pixels.
No other elements (with the exception of navigation links and UA Web logo) can obscure the 42 pixels of the color bar.
Navigation Links:
Departmental navigation links are allowed but not recommended
The navigation links line must be flush right and positioned within the last third of the banner and centered within the top and bottom of the banner bar.
Examples of last third banner bar measurements:800 pixel resolution not to exceed beyond 267 pixels
1024 pixel resolution not to exceed beyond 341 pixels
Links must be text only with a “|” (ascii pipe) separator, or equivalent css elements between multiple items.
Banner link text must be part of one of these font families: Arial, Avenir, "Lucida Grande", Verdana, Helvetica, sans-serif. Italic, bold, and bold italic are not allowed.
Font size does not need to be specified, leaving the default font setting in place
If setting the font-size is desired, it should not be below 90% of the original default font size. Preferred units for setting the font size are percentages (%) and "ems" (em)
The font color can be:
1. Blue, red and dark grey banners: white
hover color: #CCCCCC
2. Light grey banner: black
hover color: #999999
3. White banner: red or blue
hover color: #CCCCCCGraphic elements, search boxes, or drop down menus are not permitted in this space
The Office of External Relations reserves the right to amend, update or change the contents of this document.
All contents copyright © 2009. Arizona Board of Regents.