The University of Arizona

Branding the UA

The UA Brand
The University of Arizona is the leading public research university in the American Southwest, committed to access, quality and discovery. Consistently the UA ranks highly for academic excellence and research strength. As Arizona’s land grant university, our people and our programs provide service throughout the state. 

Innovation and excellence have been hallmarks of this University since it began in 1885. The strength of our brand allows us to communicate with consistency and gives every University entity the opportunity to enhance our reputation for excellence.

The UA Name
Our official name is The University of Arizona. Our logo reflects this.  When using the University’s formal name in a headline, please capitalize The University of Arizona. When referring to the University in body copy, it is appropriate to use “the” in lowercase type.

Example: I received a valuable education at the University of Arizona.

When possible, please use the formal name of the University of Arizona on first reference. On second reference it is appropriate to abbreviate to “UA,” “the UA” or “the University.”

Even though we refer to the University as “the U of A” when speaking conversationally, the acceptable usage in print is “UA.”